Aimee from White Daisy photography contacted me to put her new brand together, and I was thrilled to do it. She wanted something very clean and simple, but pretty. Something timeless without all the fluff around it, the opposite of her last clip art logo. So I got to work pulling her new look together, and this is what we ended up with.

For her colors she knew she wanted soft muted colors, not bold, but a little pop of darkness, we landed on this combo …

And then when those main elements were set, we just needed branding accents, so I put together a submark, a watermark, a secondary logo, and business cards.

Once her new look was complete, I helped her implement it all with a ProPhoto template customization, and she was ready for business!

If you want to take a look at her gorgeous work and site live, check it out here – http://whitedaisyphoto.com/blog/