the inspiration

Abigail is a wedding planner in Seattle, and her passion is telling each couple's unique love story. She is an absolute delight, and I was so happy to work with her!

She came to me needing a new brand and website, and definitely wanted something unique, something with strong fairytale undertones. She knew she wanted purple, but left the rest up to me. After reading through her questionnaire I immediately knew I wanted to make an E for her brandmark that resembled that classic drop cap letter in most fairytale books. I think it fits her and her brand perfectly!

she needed the whole signature package -
full branding suite + custom showit website design

unique       •       storytelling       •       romantic       •       fairytale





the brand personality


We wanted that fairytale feeling to come through in her branding, but in a professional way. I think that is where her drop cap E (brandmark) shines!


Abigail is a pure romantic at heart, and we didn't want that part of her personality to get lost. I made sure I kept elegance in mind when designing her branding suite and website, to bring that romantic side through.


The story is in the details. Abigail really loves the details to shine through in her work when planning a wedding, so we couldn't leave those out in her own brand! I paid extra close attention to all the tiny details here!

the branding suite

the website design

Her website design is fun and unique! We didn't want to do stiff squares throughout, we wanted more flow, so I made a lot of the headers break with wavy lines instead. We made sure to put plenty of stand out lines throughout to easily get her main thoughts across to clients, and did a variety of full weddings in her portfolio page so clients could get a good feel for what to expect for their own weddings.

I think my favorite thing about her site is the fun little hand written notes throughout the design, making it all more personalized.

showit website design

client review

It felt like Jen waived a magic wand and brought my company dreams to life!

For years I struggled with my branding & website not reflecting my vision for my company. It felt like Jen waived a magic wand and brought my company dreams to life! I am obsessed with my branding & website, I cannot thank her enough!!

view this site live

Your turn!

Ready to start your own transformation?

I would love to work with you! Let's do something exciting and fun, but with that gorgeous professional touch - to get your dream clients jumping up and down with excitement when they connect with you!

inquire to book