elaborate events
the inspiration
Abigail is a wedding planner in Seattle, and her passion is telling each couple's unique love story. She is an absolute delight, and I was so happy to work with her!
She came to me needing a new brand and website, and definitely wanted something unique, something with strong fairytale undertones. She knew she wanted purple, but left the rest up to me. After reading through her questionnaire I immediately knew I wanted to make an E for her brandmark that resembled that classic drop cap letter in most fairytale books. I think it fits her and her brand perfectly!
unique • storytelling • romantic • fairytale
unique
•
storytelling
•
romantic
•
fairytale
We wanted that fairytale feeling to come through in her branding, but in a professional way. I think that is where her drop cap E (brandmark) shines!
Abigail is a pure romantic at heart, and we didn't want that part of her personality to get lost. I made sure I kept elegance in mind when designing her branding suite and website, to bring that romantic side through.
The story is in the details. Abigail really loves the details to shine through in her work when planning a wedding, so we couldn't leave those out in her own brand! I paid extra close attention to all the tiny details here!
Her website design is fun and unique! We didn't want to do stiff squares throughout, we wanted more flow, so I made a lot of the headers break with wavy lines instead. We made sure to put plenty of stand out lines throughout to easily get her main thoughts across to clients, and did a variety of full weddings in her portfolio page so clients could get a good feel for what to expect for their own weddings.
I think my favorite thing about her site is the fun little hand written notes throughout the design, making it all more personalized.
showit website design
It felt like Jen waived a magic wand and brought my company dreams to life!
For years I struggled with my branding & website not reflecting my vision for my company. It felt like Jen waived a magic wand and brought my company dreams to life! I am obsessed with my branding & website, I cannot thank her enough!!
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