Colorful branding

This vibrant small business branding project is packed with personality and thoughtful design. A joyful take on colorful branding done right.

Bright beginnings for a brand built on connection and color

Let’s be real, when a business is built entirely around joy, friendship, and thoughtful gifting, you know the branding has to match that energy.

Sheena came to me while she was launching her colorful small business, a modern-day apothecary packed with heartfelt treasures meant to celebrate connection. Think curated gifts, custom-blended goodies, and all the charm of your favorite neighborhood shop. Her vision? Something bright, bold, and brimming with warmth.

And the best part? She fully embraced the idea of going all in on color.

Designing a colorful brand that radiates joy

We kicked things off with a branding suite that leans into cheerful hues, playful type, and an inviting aesthetic. Sheena’s brand wasn’t about playing it safe, it was about creating a visual hug. So we did just that.

This was one of the most color-heavy palettes I’ve ever worked with, and honestly? It was so much fun! Every label, logo submark, and packaging element was crafted with intention (and a lot of giddy excitement on my part). The result is a cohesive yet wonderfully varied visual identity that makes each product feel like a small celebration.

And don’t even get me started on the hang tags. Literal cherry-on-top moment.

A colorful brand that feels like a gift

Sheena’s apothecary is more than just a shop, it’s a celebration of friendship in tangible form. Whether you’re shopping for a birthday, breakup, or just because, her product line is all about thoughtful gestures that make someone’s day.

That meant the branding couldn’t just look good, it had to feel good, too.

From the typography to the packaging design, we aimed to spark delight from the very first glance. Every color, curve, and layout choice was made to invite you in, make you smile, and encourage a moment of connection.

Celebrating colorful branding that stands out

This project was such a creative highlight for me, not only because I got to stretch my design muscles with a bold color palette, but because I got to support a small business with so much heart.

Colorful branding can sometimes walk a fine line between chaotic and charming, but when done right, it becomes instantly memorable, and undeniably fun. And Sheena’s brand? Nailed it.

Client love

“I loved the entire experience!”

“I saw your work done for another local business and loved it, and felt you could create what I was looking for best. I would definitely recommend you to a friend – Amazing work, quick turnaround, easy to work with and share my vision with. I’m extremely satisfied, and I love it all!” – Sheena | Best Friends Apothecary

Ready to add some color to your brand?

If your current branding feels a little too beige for your big personality, maybe it’s time to shake things up. Let’s create a vibrant brand that looks as joyful, intentional, and inviting as the experience you offer.

Bright, bold, and bursting with personality, reach out here and let’s make magic.