Logo design with letters

Logo design with letters that tells a story. See how I crafted a K with a hidden e for Kelsie Elizabeth Photography’s elegant new brand.

A Light, Elegant Rebrand for a Talented New England Photographer

When Kelsie of Kelsie Elizabeth Photography reached out, she was ready for a brand that matched the heart and soul she pours into every photo she captures. Based in beautiful New England, Kelsie needed a small business branding suite that felt timeless, elevated, and just a little bit romantic, all while staying approachable and down-to-earth (just like her).

How a fresh logo design with letters helped Kelsie Elizabeth Photography step into a more polished, professional presence.

I created a full branding suite that feels fresh, natural, and uniquely hers. From an elegant primary logo to supporting submarks and a soft, cohesive color palette, every piece was thoughtfully crafted to support her storytelling style. Her new branding feels equally at home capturing seaside weddings, golden hour portraits, and cozy family moments.

Key highlights:

• A refined logo suite that balances sophistication and warmth
• A soothing color palette inspired by coastal New England
• Typography that feels clean, artistic, and authentic
• Subtle brand accents that add visual interest without overwhelming her photography

Now, Kelsie has a brand that not only looks beautiful but feels effortless to use across her website, social media, and client materials. It’s the kind of branding that helps you show up confidently, without having to second-guess if your visuals are doing you justice.

Why Investing in a Small Business Branding Suite Matters

When you’re building a creative business, having strong branding isn’t just about looking good, it’s about creating a lasting impression.

Professional, intentional branding helps you:

• Attract the right clients who instantly connect with your style
• Build trust before you even hop on a call
• Streamline your marketing (because everything just works together)
• Grow into new opportunities without needing a major rebrand later

For photographers especially, branding should feel like a natural extension of your work, not a separate thing you have to “make match.” Kelsie’s new branding does exactly that: it supports her art without overshadowing it.

Ready for a Logo (and Brand) That Tells Your Story?

If your current branding feels a little “meh” compared to the magic you’re actually creating, it might be time for a refresh. Whether it’s a clever logo design with letters or a full brand glow-up, we’ll build a visual identity that feels unmistakably you, and sets the stage for even bigger things ahead.

Let’s connect!